By: Michelle Smith, San Francisco Chronicle
More and more, marketing women's basketball seems to take out-of-the-box thinking.
Nowhere is fresh thinking needed more than with the Pac-10 tournament, which will be in San Jose for the fifth consecutive year and is dealing with a persistent case of empty seats.
The Bay Area Women's Sports Initiative is trying to attract spectators with labor-intensive efforts..
... AND ... on another topic:
Boosters and banners:
A group of Stanford women's basketball boosters is circulating a petition asking the athletic department to put championship banners back up in Maples Pavilion. The banners, acknowledging championships in women's basketball, men's basketball and women's volleyball, were removed when the facility was remodeled three years ago.
(More ...)
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